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AGENCY: EVB
IDEA: Sunglass Hut came asked us to make sunglasses the gift of choice for Mother's Day. So we built the WOW MOM TRY ON TOOL.
This idea led to a first-of-its kind customized shopping experience that built on Google+ Hangout's existing face tracking software. Users could invite their mom to a hangout, launch our app then browse, try on and purchase sunglasses in real-time. So what started as a simple idea to boost Mother's Day sales, has introduced a totally new way for brands to use the Google+ Hangout Platform.